the digital marketing that grow your business.

We believe that every African American business deserves a strong online presence and a platform to share its unique story. Let us help you unlock the power of YouTube and take your business to the next level.

Content Strategy & Planning: Developing a content calendar aligned with business goals and target audience interests. This involves brainstorming video ideas, keyword research, and competitive analysis.

Video Production (Creation & Editing): Handling the entire video production process, from concept development and scripting to filming, professional editing, and post-production effects.

Channel Optimization: Optimizing the channel's title, description, tags, playlists, and overall layout for improved searchability and user experience.

Community Management: Engaging with viewers through comments, responding to inquiries, and fostering a positive community around the channel.

Analytics & Reporting: Tracking key metrics (views, watch time, subscribers, engagement) and providing regular reports with actionable insights to improve performance.

Campaign Strategy & Setup: Defining target audience demographics, interests, and keywords. Setting up and configuring ad campaigns using various ad formats (e.g., skippable in-stream ads, non-skippable in-stream ads, bumper ads, display ads).

Campaign Management & Optimization: Monitoring campaign performance, adjusting bids and targeting parameters, and optimizing ad creatives for maximum ROI.

Performance Reporting: Providing detailed reports on campaign reach, impressions, views, clicks, and conversions.

Comprehensive Channel Audit: Analyzing the client's existing YouTube channel, identifying strengths and weaknesses, and providing recommendations for improvement in areas like content strategy, channel optimization, and audience engagement.

Competitor Analysis: Researching and analyzing competitors' YouTube strategies to identify best practices and opportunities for differentiation.

Growth Strategy Development: Creating a customized growth plan with specific, measurable, achievable, relevant, and time-bound (SMART) goals.

Ongoing Consulting & Support: Providing ongoing guidance and support to help clients implement the growth plan and achieve their YouTube marketing objectives. This could involve regular check-in calls, performance reviews, and strategy adjustments.

"Finally, a social media agency that truly understands the needs of African American businesses on YouTube."